Effective Date: 24/08/2025
Website: https://my-loans.co.uk

At My Loans (“we”, “our”, “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our website.

1. Who We Are

My Loans is a UK-based website providing financial information, loan guides, and links to third-party lenders and brokers. We are a data controller for personal information collected via our website.

If you have questions about this policy, you can contact us:
Email: support@zynx.co.uk

2. What Data We Collect

We may collect the following types of data when you use our website:

• Personal Identification Data (such as name, email address, phone number – if submitted through forms).

• Technical Data (such as IP address, browser type, device, operating system, and access times).

• Usage Data (such as pages visited, links clicked, time spent on site, referral source).

• Cookies & Tracking Data (see our Cookie Policy for details).

If you click through to a lender or broker, please note that their websites may collect additional personal and financial data under their own privacy policies.

3. How We Use Your Data

We use your data to:

• Provide and improve our website and services.

• Respond to enquiries or contact requests.

• Analyse site usage and performance (e.g. via Google Analytics).

• Track and manage affiliate links for commission and service functionality.

• Comply with legal obligations and regulatory requirements.

We do not sell your personal data.

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Consent – where you actively provide information (e.g. filling in a form).

• Legitimate Interests – for analytics, site security, and service improvement.

• Legal Obligation – where required to comply with UK law or regulation.

5. Data Sharing

We may share your data with:

• Service providers (e.g. web hosting, analytics, IT support).

• Regulators or legal authorities if required by law.

• Affiliate partners where you click through to a lender or broker – your interaction on their site will then be subject to their own privacy policy.

We will never sell or rent your personal information to third parties.

6. International Transfers

Some of our service providers (e.g. analytics or hosting) may transfer data outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place (such as UK adequacy regulations or Standard Contractual Clauses).

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy. Technical and analytics data is generally retained for up to 26 months unless required longer for legal or regulatory purposes.

8. Your Rights

Under UK data protection law, you have rights over your personal data, including:

• The right to access your data.

• The right to request correction of inaccurate data.

• The right to request deletion of your data.

• The right to restrict or object to processing.

• The right to data portability.

• The right to withdraw consent at any time (where applicable).

To exercise these rights, please contact us at support@zynx.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) via https://ico.org.uk/.

9. Cookies

We use cookies and similar tracking technologies to improve your browsing experience, analyse traffic, and track affiliate clicks. You can manage cookies through your browser settings. For more details, see our Cookie Policy.

10. Security

We take reasonable technical and organisational measures to protect your personal data. However, no system is 100% secure, and we cannot guarantee the absolute security of your information.

11. Third-Party Websites

Our website contains links to third-party sites, including lenders and brokers. We are not responsible for the privacy practices or content of those sites. Please review their policies before providing personal data.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with a revised “Effective Date.” Continued use of the site constitutes your acceptance of any updates.